GUIDING BRANDS AND TEAMS THROUGH CHANGE

THE CHANGEMAKER

Not everyone enjoys change. It feels scary, and troublesome. And avoidable.

That’s why, again and again, most market-leading businesses resist change in the belief (hope) they can protect their existing model and win.

Spoiler alert: those businesses never win. Change happens anyway, but a braver competitor or startup rides the wave and steals their business.

Over two decades I’ve made a career of embracing change, helping many businesses navigate change successfully.

WHAT CHANGE DO YOU NEED TO MAKE?

Over 20 years of successfully harnessing change

Change is seen as a threat to business

Yet every business that refuses to embrace it, loses its business

Again and again

Clinging to existing business leads to losing future business

In tech, changing into your biggest threat wins over avoiding it

The few who know this change first, not last

I've been lucky to work closely with some inspiring changemakers

A taste of the lessons learned along the way

RELATED CAMPAIGNS

The work mentioned in the summary slides above are all linked below

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DIESEL

VIRGIN ATLANTIC

VERSACE

Examples of change:

DISRUPTIVE LUXURY

DIESEL REINVENTED

Updating the fashion house’s unique appeal for a modern generation.