BURBERRY
Mario Testino x Snapchat
IDEA:
The world’s first ever live fashion shoot, broadcast on Snapchat
The last element of the brand’s campaign activity that they had never managed to bring into the modern digital world.
Involvement: I suggested the creative idea, advised on its rollout and execution, then managed all the channel execution and production across the marketing and creative departments. .
Announced on social
Created a striking high fashion image to be released across all our digital channels, deliberately at odds with wider perceptions of the type of content expected on Snapchat. Sent out a day before the live shoot would begin.
Designed for mobile
The new platform, and the demands of a mobile screen, allowed the usual fashion advertising rules to be broken. The new way of approaching the highest of our experience resulted in a renewed confidence Christopher Bailey enough to allow us to rip up the rule book and explore a whole new much fresher approach to all future ad campaigns.
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