UMBRO
AWAY
IDEA: If you’re going to launch an Away Kit, do it for real -on someone people care about when they’re actually Away.
Live launch with Kasabian, playing away in Paris
Umbro Away Kit Launch
Avoiding the classic advertising approach to a simple ‘Playing Away” shirt launch brief, in favour of demonstrating the emotion via a real cultural moment: Kasabian playing away in Paris, to an audience of French fans, whilst wearing the new England shirt for the first time ever.
In a step away from the normal football shirt reveal, Umbro enlisted England's finest rock band Kasabian to unveil the new England Away shirt, on stage, in Paris…