DIESEL’S

A hundred lovers

IDEA:

Demonstrate what it means to Be Stupid online, by attempting to make the first social-interactive-music-video-lookbook

The audacity of this attempt, and the resulting interactive video, marked my first ever role as creative director across all live, film and digital elements of the campaign. It was named as one of the top 20 digital ideas of all time, and has still never been matched or bettered.

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