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VERSACE 17/18 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559643617355-GBUC13N795TKT3IX9SZW/IMG_0618.jpeg VERSACE 17/18 - THE TALE OF THOMAS BURBERRY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559643732370-1FZZCHFVGKT7DGNV8RJ6/IMG_0679.jpeg VERSACE 17/18 - DIESEL RELAUNCH https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559286053183-52AERGFAHID5AMCH82PG/Back_Where_It_Deserves.jpg VERSACE 17/18 Make them beg. (To wear it, and to cover it, and tight over who gets it first) https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559280318555-N0VR3LXU00EQ1DAKFZEI/C881BEC6-2316-4894-B944-FAF8172EFD2F.png VERSACE 17/18 https://paulejgraham.com/aboutme daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559348445104-KJT72973SEHOUF4HYTWK/IMG_0040.jpeg ABOUT PAUL GRAHAM CREATIVE MARKETING DIRECTOR FOR CULTURAL BRANDS AND INNOVATION IDEAS https://paulejgraham.com/pejg-header daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1708621315878-6WSE7XHK1BJVNMZ09S8B/IMG_0206.jpeg PAUL EJ GRAHAM https://paulejgraham.com/versace-button-header daily 0.75 2019-06-02 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559485122499-QLEXNYPTU24YPRCM0DS2/IMG_0588.jpeg VERSACE https://paulejgraham.com/oops daily 0.75 2019-06-01 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559364268492-GZFUQJAHFFJXWY128QY3/oh-dear.jpeg OOPSY-DAISY - Oops… Let’s pretend it never happened, eh? click anywhere to be taken back to the front page. https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559364833581-FBGYYE0HHKPTWXTBTAW5/IMG_0665.jpeg OOPSY-DAISY https://paulejgraham.com/instagram daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541410278-JNL0D5MBNHB38EKPZYS3/DB11F76B-880B-4163-80BD-68D1F2D440FA.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668543234643-Y1FXO4UE0VTQLNLND04U/CF19C51A-0362-4AAF-A86B-BD85EC879A69.jpg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668542862173-XQHMJIV9972DQFINRJIA/4692041B-32EE-4562-A6B5-DFDF689F2D6D.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541427639-WKE8KXWCTYSQCEE9OV56/AECB2AAF-D9B1-48A2-9580-F81FD05F7DBC.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541483995-8LKFXCD84L3S5G9YV2CU/D8E63E70-7179-44D6-A57D-0D6F1251D9EC.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541506772-0EJ1S4RRSTJLJFKVHWXT/5906CA28-1DC3-4BF9-A611-6EE0E00AFD40.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541586420-6Y8GLIHZ9TQ07SMOBP7K/55B7AE08-A9F1-4F3E-A2DF-F1135B6ADD98.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541538080-XA238XWEU0ZWLFKPFRW8/0F484F0C-5D8A-4DC1-9C29-97580AA85CE8.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541535714-IMTGT6HP0S2NQTXK2APN/DCBC01D5-F4D3-45D6-95DF-790B8033F503.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541666965-XYT7FF3G1NF91B8ZNHX9/50BF1F3D-3CEE-47EB-A1EB-A3DB4309E0D6.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541657644-O54X05C14V47OT7GMCGA/07D18368-87FF-4369-92C4-83CBDE8AEB86.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541590654-RU7NAVW7U9JE9W46LG95/2C4D0488-15ED-4835-B82B-FE525034AD75.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541961063-ZFHZJCZDZ22C50SDC0O4/4BF881A1-3F46-41AA-BCA5-8B3754D18D6B.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541963722-6TCWN90DEEVNMMYK8SGX/BD8442EF-F79E-4957-9A8E-7CEF2DB2FF1E.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541999935-3IMCTLB7QOSU5TIKV5GL/659D8642-F247-4C2C-B7AA-22B2C995EE61.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541466611-OFY3X4PXXXWCTWE7KNDB/87ADACBA-3600-4D5B-9295-7DBFA209F7EF.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541455228-Z7OBPM4ZZ7IU2CSSU5E2/37E26C63-7C23-47AD-B2AF-526D608B8E8B.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541977333-CB5QLEE7R73ZIKLL4Q90/C52A5340-DB1D-4E2F-8144-94DBFA2E5D0C.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541467941-POSPCN0OEV1RP2QAGQ4Z/FCBE0BD5-11D9-46BE-84BD-760FEEC7F882.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541481939-MR9Q1ZP71ENVVKDG9Z15/0C37DB38-7E15-44AE-885F-8A0F0B085B92.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1668541482646-UPMBHH556DMVUURWEK2I/7F5E7B7F-B5BF-48BE-89DE-D83EE79CFA65.jpeg My Personal Instagram https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/da4018b0-17c0-4743-9ef6-55a521d2c80b/IMG_0429.jpeg My Personal Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://paulejgraham.com/copy-of-front-page-burberry-button daily 0.75 2019-06-02 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559485892008-RRGLON04CBSRRBHDLFGH/9F5A8292-33B7-4294-A650-16937B5ECC20.jpeg Copy of FRONT PAGE - BURBERRY BUTTON https://paulejgraham.com/front-page-diesel-button daily 0.75 2019-06-03 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559195065257-LMW9SCZSG1XSH01WB9B4/18A87365-3330-429B-96CE-8E72819377D6.jpeg FRONT PAGE - DIESEL BUTTON https://paulejgraham.com/burberry-festive-campaign-14 daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559556710558-GHQ8M9TJOTJYASCLSBG0/IMG_0623.jpeg BURBERRY FESTIVE CAMPAIGN '14 Make them beg. (To wear it, and to cover it, and tight over who gets it first) https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559644413418-ZCPPK39QR3DMHYERYZZG/IMG_0631.jpeg BURBERRY FESTIVE CAMPAIGN '14 - TESTINO x SNAPCHAT https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559556605452-3RJEPFJSWUGOTS8K3GYU/IMG_0624.jpeg BURBERRY FESTIVE CAMPAIGN '14 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559557188363-VH8T2YKIP30NC8PTAWY0/IMG_0706.jpeg BURBERRY FESTIVE CAMPAIGN '14 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559644597537-B7719YCZOOT9UY3Q0V3U/IMG_0611.jpeg BURBERRY FESTIVE CAMPAIGN '14 - THE TALE OF THOMAS BURBERRY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559363923269-R4HYH1TAT49457XKXW0Y/IMG_0623.jpeg BURBERRY FESTIVE CAMPAIGN '14 https://paulejgraham.com/burberry-festive-campaign-15 daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559557379936-UXN5OJ7JAPP6BH6ZSJT5/IMG_0625.jpeg BURBERRY FESTIVE CAMPAIGN '15 Make them beg. (To wear it, and to cover it, and tight over who gets it first) https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559557255941-C192QT9G0ZJ95F8O6FXE/IMG_0626.jpeg BURBERRY FESTIVE CAMPAIGN '15 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559363898814-8HJVYA8RNCLPS4CCLLCF/IMG_0626.jpeg BURBERRY FESTIVE CAMPAIGN '15 https://paulejgraham.com/burberry-testino-snapchat-live-campaign daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559502418358-NQP5TFFI4YIOGGFREOVF/IMG_0684.jpeg BURBERRY TESTINO SNAPCHAT LIVE CAMPAIGN - Designed for mobile Make them beg. (To wear it, and to cover it, and tight over who gets it first) https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559560969921-J9KIY31YUBML0O0M43PJ/IMG_0614.jpeg BURBERRY TESTINO SNAPCHAT LIVE CAMPAIGN - THE TALE OF THOMAS BURBERRY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559491643256-TXJ1RCADKCFL1YX6MU3Q/IMG_0631.jpeg BURBERRY TESTINO SNAPCHAT LIVE CAMPAIGN - Announced on social Created a striking high fashion image to be released across all our digital channels, deliberately at odds with wider perceptions of the type of content expected on Snapchat. Sent out a day before the live shoot would begin. https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559561093596-SNBXCUA1OT6066J7Z38Z/IMG_0705.jpeg BURBERRY TESTINO SNAPCHAT LIVE CAMPAIGN - CELEBRATING BILLY ELLIOT https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559560694212-8INNS6WSF7UHJT3Y5973/IMG_0702.jpeg BURBERRY TESTINO SNAPCHAT LIVE CAMPAIGN - A FESTIVE STORY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559490586062-TPFN90MU7VZH22K3O1WT/Shackleton-DominicWest.jpeg BURBERRY TESTINO SNAPCHAT LIVE CAMPAIGN https://paulejgraham.com/tale-thomas-burberry-details daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559494923941-8B4UDF6WIFZ8OWWHO9P6/Tale-of-Thomas-Burberry-TitleCard.jpg TALE OF THOMAS BURBERRY - A trailer to a movie never made Working directly with our chosen scriptwriter, director and film producer, and cleverly condensing an entire movie script into just its 4 minute trailer, we achieved Hollywood-level production values at a fraction of the budget. https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559559609201-RAZI3SBK2W05Q9U4RAIW/IMG_0631.jpeg TALE OF THOMAS BURBERRY - TESTINO x SNAPCHAT https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559560126833-IEDGDNY9LPZKKCK9VEYX/IMG_0705.jpeg TALE OF THOMAS BURBERRY - CELEBRATING BILLY ELLIOT https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559495629102-C3RXTY070CGAHRTMUBH2/IMG_0613.jpeg TALE OF THOMAS BURBERRY - Lily James and Twitter want a full movie “I want there to be a full movie. And with the amount of footage we shot, I’m sure they could have made a film. We invested in the characters, and it was shot like a normal film.” The actor isn’t the only person wanting a feature-length film based on the short: numerous Tweeters have spoken about their wish for the rest of the footage to be released. https://www.independent.co.uk/arts-entertainment/films/news/burberry-christmas-advert-lily-james-the-tale-of-thomas-burberry-film-a7400831.html https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559559696983-NPFJSRP8IQQQ4WAYW37K/IMG_0702.jpeg TALE OF THOMAS BURBERRY - A FESTIVE STORY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559495117932-HQM9X1HFTO8L4YKLQ8F4/Shackleton-DominicWest.jpg TALE OF THOMAS BURBERRY - All British A-List talent Make them beg. (To wear it, and to cover it, and tight over who gets it first) https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559329629696-P3BU0DXNVITXTNB0ICRP/8443D6BD-9262-48ED-A621-5934C4353F44.jpeg TALE OF THOMAS BURBERRY - This Burberry Movie Trailer Is One of 2016’s Best Too bad it’s for a film that’s not actually getting made. https://www.gq.com/story/the-tale-of-thomas-burberry-trailer https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559495405182-F4OMNKV2HPZG1XKYG5AO/IMG_0610.jpeg TALE OF THOMAS BURBERRY https://paulejgraham.com/be-stupid-social-music-video daily 0.75 2024-02-22 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559643732370-1FZZCHFVGKT7DGNV8RJ6/IMG_0679.jpeg BE STUPID SOCIAL MUSIC VIDEO - DIESEL RELAUNCH Reinterpreting the brand for a digital generation https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559747655586-0YGSWTTRVILQMDDSSYFS/IMG_0698.jpeg BE STUPID SOCIAL MUSIC VIDEO https://paulejgraham.com/diesel-be-stupid daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559558169962-629N4QJGJDGYAKOWHLSA/IMG_0604.jpeg DIESEL - BE STUPID Make them beg. (To wear it, and to cover it, and tight over who gets it first) https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559560296791-M2QKMGW2512RPMMB3RQS/IMG_0700.jpeg DIESEL - BE STUPID - A HUNDRED LOVERS World’s first social interactive shoppable digital music video catalogue https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559558112390-7WQJ8W0VXSOTUWQ477XF/IMG_0603.jpeg DIESEL - BE STUPID https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559747620221-DN324NU51MQ1ZXWI8QQJ/IMG_0679.jpeg DIESEL - BE STUPID https://paulejgraham.com/contact daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701046259512-3AWGSK5JU50EVL7AG1MU/IMG_0017.jpeg GET IN TOUCH https://paulejgraham.com/more daily 0.75 2020-08-25 https://paulejgraham.com/other-work-button daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559659742037-583N2JBT3QZUE1TUPS8Q/IMG_0711.jpeg OTHER WORK BUTTON https://paulejgraham.com/various-other daily 0.75 2024-02-22 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1560520344950-JRKU88HDXRPC82K3ACVJ/IMG_0996.jpeg VARIOUS OTHER WORK Converse IDEA: Gain notoriety for an unexpected answer, by asking the question in unexpected ways. Does Converse make boots? https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1616682097461-0D9ZB23L12MKDKNHQ6L1/IMG_8349.jpeg VARIOUS OTHER WORK https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1700963510765-ZKB3WM0KOOUKQE2Q7HMS/IMG_2881.jpeg VARIOUS OTHER WORK https://paulejgraham.com/makers-house daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598381859480-RU60JHVB8CUJ4GMQFAG0/IMG_0635.jpeg Maker's House https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598385619693-97MO65EMVE69617G074A/IMG_0851.jpeg Maker's House - Burberry marries fashion with craft at Makers House British fashion brand Burberry has teamed up with The New Craftsmen to showcase the work of designers and craftspeople in an old Soho warehouse. The Makers House exhibition was open for a week following the brand's September show, which was the first that allowed consumers to purchase straight from the catwalk. https://www.dezeen.com/2016/10/10/burberry-new-craftsmen-makers-house-fashion-craft-exhibition-london-design-festival-2016/ https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598383420051-OPZBTF7DDYBSC66RUO5X/IMG_0612.jpeg Maker's House - TALE OF THOMAS BURBERRY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559644413418-ZCPPK39QR3DMHYERYZZG/IMG_0631.jpeg Maker's House - TESTINO X SNAPCHAT https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598384912683-CIBF82SRBBDP558AMACY/0C548012-4B99-4C39-8AD8-957DB59307BC.jpeg Maker's House - Burberry Drops Its First Straight-to-Consumer Collection Immediately Following Its London Runway Show Say goodbye to the long wait for the next fashion season. https://hypebeast.com/2016/9/burberry-september-2016-collection-launch https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598382306434-FJ8NH99JT212DZOOXIJ2/IMG_0637.jpeg Maker's House https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598382342489-8YQKRAPEO2UBZRDS5HZS/IMG_0638.jpeg Maker's House https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598382310523-R3UECHAC1G34KCBABNZK/IMG_0636.jpeg Maker's House https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598382323440-MDOG4PSPQYN4G43Y9C6Y/IMG_0633.jpeg Maker's House https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598382312797-6KKDHWDLC4KSQMDVCQJL/IMG_0634.jpeg Maker's House https://paulejgraham.com/still-red-hot-campaign daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1604493457666-1RDPBJQ7WI6VBY5SLWGZ/IMG_6652-2.jpeg STILL RED HOT https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1700957059604-S2FH4Z7Q4GF0W0TFP3C0/IMG_6652-2.jpeg STILL RED HOT https://paulejgraham.com/front-page-virgin-button daily 0.75 2020-11-04 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1604500399778-NRRNLIAT01Y8A3G5QVVQ/IMG_6652-2.jpeg FRONT PAGE - VIRGIN BUTTON https://paulejgraham.com/talks-presentations daily 0.75 2021-11-10 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1615442295909-827M6BC9YTLS7QDMO49W/IMG_0017.jpeg TALKS & PRESENTATIONS https://paulejgraham.com/front-page-skydiamond-button daily 0.75 2023-11-25 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1700951585111-XKZVCVP83DDNDMU50SOK/IMG_0189.jpeg FRONT PAGE - SKYDIAMOND BUTTON https://paulejgraham.com/skydiamond-details daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559643617355-GBUC13N795TKT3IX9SZW/IMG_0618.jpeg SKYDIAMOND - THE TALE OF THOMAS BURBERRY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701052032082-R3844JH7MAD45GB0COFG/Screenshot+2021-12-09+at+10.47.03.jpeg SKYDIAMOND https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701052007182-MBCC3NNVLWD53UZAVRGT/IMG_0186.jpeg SKYDIAMOND https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1559643732370-1FZZCHFVGKT7DGNV8RJ6/IMG_0679.jpeg SKYDIAMOND - DIESEL RELAUNCH https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/abd3df44-2da7-4696-9518-6b481eade8d3/SkyDiamond-AnotherWay-Slim.jpeg SKYDIAMOND https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1700953991810-7TFXQ062MJW6P5BH94S7/IMG_0189.jpeg SKYDIAMOND https://paulejgraham.com/changemaker-approach daily 0.75 2024-02-21 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701042117848-C0LXP7D6Y1VX10HWZPGW/IMG_0206.jpeg THE CHANGEMAKER Over 20 years of successfully harnessing change https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701042094114-ADQP6U672PJP5AHRHEYT/IMG_0419.jpeg THE CHANGEMAKER Change is seen as a threat to business https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701042064676-3HO0K3Z68AMXIVBQPAVK/IMG_0305.jpeg THE CHANGEMAKER Yet every business that refuses to embrace it, loses its business https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701042038780-Y7DK7LFV7HG4A1PI2UFW/IMG_0306.jpeg THE CHANGEMAKER Again and again https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701042007896-T3BV4BIKBQON2NLVG050/IMG_0307.jpeg THE CHANGEMAKER Clinging to existing business leads to losing future business https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041992273-QOM8G4KWA6A8UWV207WG/IMG_0308.jpeg THE CHANGEMAKER In tech, changing into your biggest threat wins over avoiding it https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041959299-MKYTN8UK0V2Z4DKKNZHE/IMG_0222.jpeg THE CHANGEMAKER The few who know this change first, not last https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041933186-02GXZ9NM3ZBI4YR2UES9/IMG_0224.jpeg THE CHANGEMAKER I've been lucky to work closely with some inspiring changemakers https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041912434-IETMFCA31RJNYIM5N1KB/IMG_0231.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041892515-TTF9HEWR9ZQMU82310MQ/IMG_0312.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041874089-IGE2ZR4Y9UA6XZGRH240/IMG_0236.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041841844-XT32Z6GLFJ0C7MNHPGVE/IMG_0314.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041812476-Y9WKU98G7VAEPB1KYEK4/IMG_0315.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041791037-3MFFF5BARVHD2FAND9IN/IMG_0316.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041769661-WIBMHQ8CHA7LEUU5TSZ6/IMG_0317.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041720683-EF19YI1HXPYSDYKTN1UT/IMG_0266.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041706591-1765HE770MB7AS0JSQQH/IMG_0420.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041691324-XN9WJ02LNHRLP8GQ1J06/IMG_0281.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041669678-MIPOPBKVIFM7SJWHUG1V/IMG_0421.jpeg THE CHANGEMAKER https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701041649913-7EPFUW2JWXVFRXRFJ9M2/IMG_0322.jpeg THE CHANGEMAKER A taste of the lessons learned along the way https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/3fbb1031-cb69-4d99-88f7-2200ff215de6/IMG_0606.jpeg THE CHANGEMAKER - DIESEL REINVENTED Updating the fashion house’s unique appeal for a modern generation. https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/2b2f883a-2195-4c8c-8e56-40cd476817da/Screenshot+2021-12-09+at+10.42.16.jpeg THE CHANGEMAKER - DISRUPTIVE LUXURY https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1701037950737-RJT6CITPI8Q9SSOLTC8B/IMG_0206.jpeg THE CHANGEMAKER https://paulejgraham.com/umbro daily 0.75 2024-02-22 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1598386945523-Q2YML1BNWV2AWB6DRZBG/IMG_0709.jpg UMBRO AWAY - UMBRO AWAY KIT Umbro Away Kit Launch Avoiding the classic advertising approach to a simple ‘Playing Away” shirt launch brief, in favour of demonstrating the emotion via a real cultural moment: Kasabian playing away in Paris, to an audience of French fans, whilst wearing the new England shirt for the first time ever. https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1700963510765-ZKB3WM0KOOUKQE2Q7HMS/IMG_2881.jpeg UMBRO AWAY https://paulejgraham.com/sony-music daily 0.75 2024-02-22 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1700963510765-ZKB3WM0KOOUKQE2Q7HMS/IMG_2881.jpeg SONY MUSIC https://paulejgraham.com/awarded daily 0.75 2024-05-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1616682097461-0D9ZB23L12MKDKNHQ6L1/IMG_8349.jpeg AWARDED WORK https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1560520344950-JRKU88HDXRPC82K3ACVJ/IMG_0996.jpeg AWARDED WORK Converse IDEA: Gain notoriety for an unexpected answer, by asking the question in unexpected ways. Does Converse make boots? https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1715939048815-OV8T27V66PY0KHMBL05T/IMG_3127.jpeg AWARDED WORK https://paulejgraham.com/home-om daily 1.0 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ceef99be29f1800012104a6/1708621315878-6WSE7XHK1BJVNMZ09S8B/IMG_0206.jpeg Home